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The main subjects of View-Master reels were Carlsbad Caverns and the Grand Canyon. [1] The View-Master was marketed through Mayer's photo-finishing, postcard and greeting card company Sawyer's Service, Inc., known eventually as Sawyer's, Inc. The partnership led to the retail sales of View-Master viewers and reels.
The View-Master Personal Stereo Camera was a 35mm film camera designed to take 3D stereo photos for viewing in a View-Master.First released in 1952, the camera took 69 pairs of photos on a 36-exposure roll of 35mm film, taking one set while the film was unwound from the canister, and another set while it was rewound.
The takeover would pay off further in 1955, with reels of the newly opened Disneyland. [6] The Tru-Vue Company was a subsidiary of Sawyer's, Inc. [10] Through the 1950s Sawyer's successively introduced new models of its View-Master viewer. Sawyer's introduced the View-Master Personal Stereo Camera in 1952.
View-Master Personal Stereo Camera – Introduced in 1952, this camera allowed individuals to make their own personal View-Master reels, either by using the commercial processing services available at the time or by using the custom cutter and blank reel mounts. Fujifilm FinePix Real 3D W1, a digital stereo camera.
Image3D's custom reels and viewers for consumers—called RetroViewer [1] —have the same look and feel as View-Master toys [2] but feature the customer's own personal photos. Consumers use Image3D custom reels and viewers as wedding invitations and table gifts, [3] photo albums, [4] birthday gifts, party invitations and other souvenirs. [5]
In 1939, a radically different viewer, also designed for use with commercially prepared stereo images, was introduced as the View-Master. Images in color on small pieces of Kodachrome film came mounted in rectangular openings near the edge of a cardboard disk, which, despite being quite flat, was officially known as a View-Master "reel". Each ...