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The Magic Chef name was so successful as an oven and stove brand that American Stove Company changed its name to Magic Chef, Inc. in 1951. [ 2 ] [ 3 ] [ 4 ] The company remained well known for its gas stoves , but attempts to spread the brand to other household appliances were unsuccessful.
During its manufacturing prime, the plant produced stoves and ranges under Allen Manufacturing Company, Dortch Stove Works, and Magic Chef Inc., as well as bedding and furniture under Jamison Bedding Company. [1] Now, the plant is known as The Factory at Franklin, and operates as a mixed dining, retail, and entertainment center. [2]
[1] In 1946, Utility Appliance Corporation purchased both Gaffers and Sattler and Occidental Stove. [2] Republic Corporation then purchased the company in 1961. [3] In 1968, Republic sold Gaffers and Sattler to Magic Chef for approximately $20 million. [4] [5] By the early 1970s, Businessweek referred to the business as "moneylosing."
In 1946, Maytag began marketing a separate line of ranges and refrigerators made by other companies under the Maytag name. During the Korean War, the company again produced parts for military equipment, although washing-machine production continued. During the 1950s, the 'white goods,' or laundry and kitchen appliance industry, grew rapidly.
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After being cleared by a federal appeals court in January 1986, Whirlpool Corporation was cleared to purchase KitchenAid for $150 million, after initial complaints regarding competition from dishwasher manufacturers White Consolidated Industries and Magic Chef were dismissed. [8] [9] Refrigerators were added to the product line later in 1986. [1]