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Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via instantaneous programmatic auction, similar to financial markets. With real-time bidding, online advertising buyers bid on an impression and, if the bid is won, the buyer's ad is instantly displayed on the publisher's site. [ 2 ]
Such data is usually processed using real-time computing although it can also be stored for later or off-line data analysis. Real-time data is not the same as dynamic data. Real-time data can be dynamic (e.g. a variable indicating current location) or static (e.g. a fresh log entry indicating location at a specific time).
Auction theory is a branch of applied economics that deals with how bidders act in auctions and researches how the features of auctions incentivise predictable outcomes. Auction theory is a tool used to inform the design of real-world auctions. Sellers use auction theory to raise higher revenues while allowing buyers to procure at a lower cost.
DSPs incorporate many of the facets previously offered by advertising networks, such as wide access to inventory and vertical and lateral targeting, with the ability to serve ads, real-time bid on ads, track the ads, and optimize. This is all kept within one interface that allows advertisers to control and maximize the impact of their ads.
Bidding is used by various economic niches for determining the demand and hence the value of the article or property, in today's world of advanced technology, the Internet is a favoured platform for providing bidding facilities; it is a natural way of determining the price of a good in a free market economy.
Real-time economy can be described as an economic system from which the time-consuming intermediate steps between sales and reporting are eliminated. All the elements of business transaction, like sales, invoicing, accounting, tax payment and business reporting, will take place automatically, in a digital environment and in real time. [2]
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Therefore, another system is needed. Real-time databases may be modified to improve accuracy and efficiency and to avoid conflict, by providing deadlines and wait periods to insure temporal consistency. Real-time database systems offer a way of monitoring a physical system and representing it in data streams to a database. A data stream, like ...