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So the name Captain's Wafers was used to show they were the very best wafers." [1] The name was submitted by Joe M. Logan, (executive vice president of sales and marketing at Lance, retired from Lance in 1975). Mr. Logan had returned from World War II service in the South Pacific with the US Army's 7th Infantry Division in 1946.
Many snack cracker products manufactured by Lance are commonly referred to as "nabs", a genericized trademark name for snack crackers that originated with a competitor, the Nabisco company. The term originated in 1924 when the National Biscuit Company (Nabisco) introduced a snack, put in a 5-cent sealed packet called "Peanut Sandwich Packet".
Animal crackers are a particular type of small cracker or cookie baked in the shape of an animal, usually an animal one might see at a zoo or circus, such as a lion, tiger, bear, or elephant.
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In American English, the name "cracker" usually refers to savory or salty flat biscuits, whereas the term "cookie" is used for sweet items.Crackers are also generally made differently: crackers are made by layering dough, while cookies, besides the addition of sugar, usually use a chemical leavening agent, may contain eggs, and in other ways are made more like a cake. [5]
Snyder's-Lance, Inc. is the second largest salty snack maker in the United States. It was formed by the 2010 merger of Lance Inc. and Snyder's of Hanover . [ 1 ] The company is a subsidiary of The Campbell's Company [ 2 ] (known before November 2024 as the Campbell Soup Company).