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Examples are attitude scales and opinion scales. Some data are measured at the ratio level. Numbers indicate magnitude of difference and there is a fixed zero point. Ratios can be calculated. Examples include: age, income, price, costs, sales revenue, sales volume, and market share.
A rating scale is a set of categories designed to obtain information about a quantitative or a qualitative attribute. In the social sciences, particularly psychology, common examples are the Likert response scale and 0-10 rating scales, where a person selects the number that reflecting the perceived quality of a product.
However, by convention Likert items tend to be assigned progressive positive integer values. Likert scales typically range from 2 to 10 – with 3, 5, or, 7 being the most common. [14] Further, this progressive structure of the scale is such that each successive Likert item is treated as indicating a 'better' response than the preceding value.
The Bogardus social distance scale is a cumulative scale (a Guttman scale), because agreement with any item implies agreement with all preceding items. Research by Bogardus first in 1925 and then repeated in 1946, 1956, and 1966 shows that the extent of social distancing in the US is decreasing slightly and fewer distinctions are being made ...
Most measurement in the physical sciences and engineering is done on ratio scales. Examples include mass, length, duration, plane angle, energy and electric charge. In contrast to interval scales, ratios can be compared using division. Very informally, many ratio scales can be described as specifying "how much" of something (i.e. an amount or ...
The Wilson–Patterson Conservatism Scale (abbreviated W–P conservatism scale) [1] is a widely used survey instrument intended to measure respondents' political ideology in terms of liberalism and conservatism. It is named after Glenn Wilson and John Patterson, who developed the scale and first described it in a 1968 paper. [2]
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The values scale outlined six major value types: theoretical (discovery of truth), economic (what is most useful), aesthetic (form, beauty, and harmony), social (seeking love of people), political (power), and religious (unity). Forty years after the study's publishing in 1960, it was the third most-cited non-projective personality measure. [4]