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On Jan. 13, Coors Light launched an advertisement for its beer that was supposed to read “Mountain Cold Refreshment,” but actually said “Mountain Cold Refershment.”
Coors Light blamed a spelling gaffe in a new advertisement campaign on "a case of the Mondays." Full-page print and digital billboard ads were released in North America on Monday as part of the ...
Coors Light is not the only company in recent memory to debut an alter ego. In October 2024, Goldfish temporarily changed its name to the much more mature “Chilean Sea Bass” to appeal to adults.
Coors Light is a 4.2% ABV light American lager beer sold by Coors (currently Molson Coors) of Chicago, Illinois. It was first produced in 1978 by the Coors Brewing Company . They had briefly produced a different low-alcohol beer by the same name in 1941.
He argued that since Coors's plan was to use the billboard as part of its marketing strategy toward young urban black men, and copies of the billboard had been shipped to 18 cities as part of that effort, he was entitled to a portion of Coors's $803 million gross profit on Coors Light for 2002 equal to the percentage of the Black population in ...
Overall sales of Coors Light fell last year nearly 2% to roughly $2.7 billion and volume slipped 3.5%. As a result of the sluggish sales for many of its beers, Molson Coors trimmed its 2024 sales ...
Coors Light was introduced in 1978. [2] The longtime slogan of "Silver Bullet" to describe it does not describe the beer, but rather the silver-colored can in which Coors packaged the beer. Coors once produced Coors Light in "yellow-bellied" cans like the full-strength Coors. However, when the yellow coloring was removed, the can was left ...
Coors Light is also offering its drinkers a chance to win a case of the renamed Mondays Light after its Super Bowl commercial airs. Coors Light has been a fixture in beer coolers since 1978.