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Because masculine beauty standards are subjective, they change significantly based on location. A professor of anthropology at the University of Edinburgh, Alexander Edmonds, states that in Western Europe and other colonial societies (Australia, and North and South America), the legacies of slavery and colonialism have resulted in images of beautiful men being "very white."
Gender-based dress codes may require women to wear cosmetics or forbid men from wearing them. In Jespersen v. Harrah's Operating Co. (2006), the 9th Circuit Court of Appeals ruled that it was not sex discrimination for a casino in Nevada to fire a woman worker who choose not to wear makeup to work.
Today, men and women's attitudes towards male beauty have changed. For example, body hair on men may even be preferred . A 1984 study said that gay men tend to prefer gay men of the same age as ideal partners, but there was a statistically significant effect (p < 0.05) of masculinity-femininity.
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With the advent of modern film making in the United States in the 1930s, men's hair and cosmetics re-emerged in the public eye. [1] However, men's beauty products were relatively non-existent on the market until the end of the 1990s. [5] Only a few brands were interested in producing men's cosmetics because it was regarded as a niche market. [6]
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The men’s grooming company is on a mission to make single-blade razors popular again after decades of brands telling consumers that the more blades, the merrier. This men’s grooming brand is ...
Overwhelmingly, the construction of masculinity most valued in the latter part of the 20th century and the early 21st century is one that is independent, sexually assertive, and athletic, among other normative markers of manhood. [41] [42] [dubious – discuss] There is some evidence of this construction developing slightly however.