Ad
related to: real time bidding data system definition
Search results
Results From The WOW.Com Content Network
Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via instantaneous programmatic auction, similar to financial markets. With real-time bidding, online advertising buyers bid on an impression and, if the bid is won, the buyer's ad is instantly displayed on the publisher's site. [ 2 ]
DSPs incorporate many of the facets previously offered by advertising networks, such as wide access to inventory and vertical and lateral targeting, with the ability to serve ads, real-time bid on ads, track the ads, and optimize. This is all kept within one interface that allows advertisers to control and maximize the impact of their ads.
Such data is usually processed using real-time computing although it can also be stored for later or off-line data analysis. Real-time data is not the same as dynamic data. Real-time data can be dynamic (e.g. a variable indicating current location) or static (e.g. a fresh log entry indicating location at a specific time).
The second meaning of the term “real-time database” adheres to a stricter definition of real-time consistent with Real-time computing. Hard real-time database systems work with a real-time operating system to ensure the temporal validity of data through the enforcement of database transaction deadlines and include a mechanism (such as ...
The deal with PubMatic will allow brands to purchase Roblox's video-ad inventory through real-time bidding that will be served to users who are 13 and older. Roblox, which depends on in-game ...
Bidding is an offer (often competitive) to set a price tag by an individual or business for a product or service or a demand that something be done. [1] Bidding is used to determine the cost or value of something. Bidding can be performed by a person under influence of a product or service based on the context of the situation.
Virtual bidding is a strategy implemented in various Independent System Operator electricity markets of trading Day-Ahead prices against Real-Time (or Hour-Ahead) prices. The term "bid" can be used loosely in electricity markets to refer to an offer to buy or to sell. And the term "virtual" is used to refer to the fact that, while these trades ...
Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!