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Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via instantaneous programmatic auction, similar to financial markets. With real-time bidding, online advertising buyers bid on an impression and, if the bid is won, the buyer's ad is instantly displayed on the publisher's site. [ 2 ]
Such data is usually processed using real-time computing although it can also be stored for later or off-line data analysis. Real-time data is not the same as dynamic data. Real-time data can be dynamic (e.g. a variable indicating current location) or static (e.g. a fresh log entry indicating location at a specific time).
DSPs incorporate many of the facets previously offered by advertising networks, such as wide access to inventory and vertical and lateral targeting, with the ability to serve ads, real-time bid on ads, track the ads, and optimize. This is all kept within one interface that allows advertisers to control and maximize the impact of their ads.
The second meaning of the term “real-time database” adheres to a stricter definition of real-time consistent with Real-time computing. Hard real-time database systems work with a real-time operating system to ensure the temporal validity of data through the enforcement of database transaction deadlines and include a mechanism (such as ...
The deal with PubMatic will allow brands to purchase Roblox's video-ad inventory through real-time bidding that will be served to users who are 13 and older. Roblox, which depends on in-game ...
Bidding is an offer (often competitive) to set a price tag by an individual or business for a product or service or a demand that something be done. [1] Bidding is used to determine the cost or value of something. Bidding can be performed by a person under influence of a product or service based on the context of the situation.
The information of users, such as browsing history, is provided to all firms that are involved in the bidding. [11] Since it is a real-time process, information is usually collected without the consent of the user and transferred in unencrypted form. [12] The user has very limited knowledge of how their information is collected, stored, and used.
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