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Model A 1938-1944. The Model A was the first View Master that was commercially available and opened up like a clamshell to put the rotating slides inside. Because it was made out of Kodak Tenite plastic, it's hard to find these circular viewers in pristine, unwarped condition.
View-Master reels were introduced at the 1939 New York World’s Fair and at the 1940 Golden Gate Exposition in San Francisco. The View-Master was intended as an alternative to the scenic postcard, and was originally sold at photography shops, stationery stores and scenic-attraction gift shops.
It was easy to swap reels and see something entirely new, whether it’s a faraway country, scenes from a favorite movie, or a close-up of some exotic animals. Each reel contains 14 film transparencies (like slide film) sandwiched inside two sheets of die-cut paper.
View-Master is a unique 3D stereo picture viewing system that was invented and first commercially released in 1939. Since that time, more than one billion reels have been issued. Although known today mostly as a children's toy, View-Master released sets on a variety of different subjects over the years that are of interest to people of all ages.
The first View-Master in the late 1930s wasn’t meant to be children’s toy. A Portland, Oregon, organ-maker and photographer named William Gruber was fascinated with a Victorian optical device known as a stereoscope, which created an illusion of 3-D using two side-by-side photographs.
The cardstock photos of the old stereoscopic viewers were replaced with View-Master slides, which consisted of rotating paper disks containing seven image pairs. The 3D View-Master premiered at the World's Fair in New York City in 1939.
View Masters, to the uninitiated, are personal stereoscope viewers that you feed a circular slide reel into and then peep at through a binocular viewer.