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Luxottica was founded in Agordo by Leonardo Del Vecchio in 1961 as a sunglasses manufacturer selling and branding under its own name. Del Vecchio quickly acquired numerous businesses in the pursuit of vertical integration, buying distribution companies rapidly and signing its first designer licensing agreement with Giorgio Armani .
Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb.The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million.
Oliver Peoples is an American luxury eyewear brand established in 1986, and owned by Luxottica. [1] The brand is sold in Oliver Peoples boutiques, online, and in fashion boutiques and department stores throughout the world.
Sales rapidly increased with Hollywood stars being featured in advertising campaigns, and the company became a major player in the sunglasses' industry. [ 4 ] In 1934, [ 5 ] Foster Grant purchased the first plastics injection molding machine to be imported from Europe; however, the machine arrived in non-working condition.
Oakley, Inc. is an American company headquartered in Foothill Ranch, California, which is an autonomous subsidiary of Luxottica.The company designs, develops and manufactures sports performance equipment and lifestyle pieces including sunglasses, safety glasses, eyeglasses, sports visors, ski/snowboard goggles, watches, apparel, backpacks, shoes, optical frames, and other accessories.
1950s singer Buddy Holly helped popularise Wayfarers. Ray-Ban Wayfarer sunglasses and eyeglasses have been manufactured by Ray-Ban since 1952. Made popular in the 1950s and 1960s by music and film icons such as Buddy Holly, Roy Orbison and James Dean, Wayfarers almost became discontinued in the 1970s, before a major resurgence was created in the 1980s through massive product placements.
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