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Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. [1] It is often used in order to achieve the following business goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility ...
Table showing the evolution of Visual Marketing in terms of Time-Perception-Critical interpretation – Paolo Schianchi. The roots of this way of interpreting objects lie in Susan Sontag's essay Notes on "Camp", written back in the 1960s; the author points out that objects are not interesting in themselves but rather in the way they are represented, being the result of a series of ...
Product marketing is a sub-field of marketing that is responsible for crafting the messaging, go-to-market flow, and promotion of a product. Product marketing managers can also be involved in defining and sizing target markets.