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A rate card, also known as a rate sheet, is a structured table or list that sets out the different list prices that apply to a range of services provided to enable the buyer to compare the options available. It is typically the standard published rates and therefore the maximum price a buyer will be expected to pay.
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In advertising, an insert or blow-in card is a separate advertisement put in a magazine, newspaper, or other publication.They are usually the main source of income for non-subscription local newspapers and other publications.
Classified advertising is a form of advertising, particularly common in newspapers, online and other periodicals, which may be sold or distributed free of charge. Classified advertisements are much cheaper than larger display advertisements used by businesses, [ 1 ] although display advertising is more widespread. [ 2 ]
As anti-capitalist or opposed to capitalism, [3] it publishes the reader-supported, advertising-free Adbusters, an activist magazine devoted to challenging consumerism. The magazine has an international circulation peaking at 120,000 in the late 2000s [ 4 ] with circulation of 60,000 [ 5 ] in 2022.
Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.