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While Roblox is free-to-play, it features a virtual currency known as Robux that can be purchased with real-world money. [1] Robux can be used to purchase virtual items that the player can use on their virtual character (or "avatar") on the platform, or access experiences that requirement payment. [1]
In February 2018, YouTuber Kerstin Hoffmann, known as Keisyo, claimed that Roblox Corporation owed her $150,000 because the company had stopped her from converting her 42 million Robux balance into real-world money for no given reason. In response, Roblox Corporation stated that she could not transfer her Robux because she had earned them ...
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The game was initially launched on April 13, 2022 [143] as a paid beta game, costing 50 Robux to access, and officially released as free-to-play three days later. [142] Reaching 70 million plays [ 144 ] and 275,000 concurrent players in the first week of its release, it broke the record for the largest launch on Roblox, and it would reach 500 ...
When users buy Robux, ... this is a real expense that dilutes shareholders over time. ... It projects adjusted EBITDA of between $20 million and $40 million and free cash flow to fall between $340 ...
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