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The International Journal of Sports Marketing & Sponsorship is a quarterly peer-reviewed academic journal covering issues related to the marketing of sports that was established in 1999. Since 2004 it has been published by International Marketing Reports. The journal is abstracted and indexed by PsycINFO [1] and the Social Sciences Citation ...
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Sports marketing is an element of sports promotion which involves a wide variety of sectors of the sports industry, including broadcasting, advertising, social media, digital platforms, ticket sales, and community relations. [7] Sports marketing is divided into three sectors.
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The remaining sports data business became Perform Content, and was sold in 2019 to Vista Equity Partners and merged with STATS LLC. [ 10 ] [ 11 ] In the summer of 2020, Lindenwood University of St. Charles, Missouri , acquired the archives collection of The Sporting News from ACBJ. [ 12 ]
The International Marketing Review is a peer-reviewed academic journal published by Emerald Group Publishing. It was established in 1983. It was established in 1983. The editors-in-chief are Jeryl Whitelock ( University of Bradford ) and John Cadogan ( University of Loughborough ).
Sports journalism is a form of writing that reports on matters pertaining to sporting topics and competitions.Sports journalism has its roots in coverage of horse racing and boxing in the early 1800s, mainly targeted towards elites, and into the 1900s transitioned into an integral part of the news business with newspapers having dedicated sports sections. [1]