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  2. Loyalty business model - Wikipedia

    en.wikipedia.org/wiki/Loyalty_business_model

    This loyalty business model then looks at the strength of the business relationship; it proposes that this strength is determined by the level of satisfaction with recent experience, overall perceptions of quality, customer commitment to the relationship, and bonds between the parties.

  3. Customer satisfaction - Wikipedia

    en.wikipedia.org/wiki/Customer_satisfaction

    [1] Enhancing customer satisfaction and fostering customer loyalty are pivotal for businesses, given the significant importance of improving the balance between customer attitudes before and after the consumption process. [2] Expectancy Disconfirmation Theory is the most widely accepted theoretical framework for explaining customer satisfaction ...

  4. Relationship marketing - Wikipedia

    en.wikipedia.org/wiki/Relationship_marketing

    Increased customer retention and loyalty makes employees' jobs easier and more satisfying. In turn, happy employees increase customer satisfaction in a virtuous circle. [20] The relationship ladder of customer loyalty groups types of customers according to their level of loyalty. The ladder's first rung consists of prospects, non-customers who ...

  5. Brand loyalty - Wikipedia

    en.wikipedia.org/wiki/Brand_loyalty

    A critical factor of building brand loyalty is developing a connection or relationship between the consumer and the brand. When an emotional relationship is created between the consumer and the brand, this leads to a strong bond and a competitive advantage for that particular brand. Loyalty consists of both attitudinal and behavioral components.

  6. Customer delight - Wikipedia

    en.wikipedia.org/wiki/Customer_delight

    Customer delight means surprising a customer by exceeding their expectations and thus creating a positive emotional reaction. This emotional reaction leads to word of mouth . Customer delight directly affects the sales and profitability of a company, as it helps to distinguish the company and its products and services from the competition .

  7. Apple (AAPL) Q1 2025 Earnings Call Transcript - AOL

    www.aol.com/finance/apple-aapl-q1-2025-earnings...

    Thanks to our incredible customer satisfaction and strong loyalty, our install base of active devices reached an all-time high across all products and geographic segments and is now over 2.35 ...

  8. Customer engagement - Wikipedia

    en.wikipedia.org/wiki/Customer_engagement

    The landscape of customer engagement is characterized by merging data-driven insights, innovative strategies, and a commitment to delivering outstanding customer experiences. By prioritizing customer engagement, businesses can cultivate long-lasting customer relationships, drive customer loyalty, and thrive in increasingly competitive markets.

  9. Zoetis (ZTS) Q4 2024 Earnings Call Transcript - AOL

    www.aol.com/finance/zoetis-zts-q4-2024-earnings...

    With a long runway for growth ahead, a diverse, safe, and effective portfolio supported by strong customer satisfaction, brand loyalty, and future long-acting formulations positions us to lead and ...