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Billboards and other electronic signs use apparent motion to simulate moving text by flashing lights on and off as if the text is moving.. The term illusory motion, or motion illusion or apparent motion, refers to any optical illusion in which a static image appears to be moving due to the cognitive effects of interacting color contrasts, object shapes, and position. [1]
The illusion derives from the lack of visual cues for depth. For instance, as the dancer's arms move from viewer's left to right, it is possible to view her arms passing between her body and the viewer (that is, in the foreground of the picture, in which case she would be circling counterclockwise on her right foot) and it is also possible to view her arms as passing behind the dancer's body ...
The Moon illusion is an optical illusion in which the Moon appears larger near the horizon than it does while higher up in the sky. Motion aftereffect: Motion illusion: Müller-Lyer illusion: The Müller-Lyer illusion is an optical illusion consisting of a stylized arrow. Multistable perception: Necker cube
The motion aftereffect is believed to be the result of motion adaptation. For example, if one looks at a waterfall for about a minute and then looks at the stationary rocks at the side of the waterfall, these rocks appear to be moving upwards slightly. The illusory upwards movement is the motion aftereffect.
The kinetic depth effect can manifest independently, however, even when motion parallax is not present. An example of such a situation is the art installment "The Analysis of Beauty", [7] by the Disinformation project, created as a tribute to William Hogarth's concept of the Serpentine Line (which was presented in his homonymous book).
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The toy has traditionally been thought to demonstrate the principle of persistence of vision, a disputed explanation for the cause of illusory motion in stroboscopic animation and film. Examples of common thaumatrope pictures include a bare tree on one side of the disk, and its leaves on the other, or a bird on one side and a cage on the other.
Reverse phi illusion is the kind of phi phenomenon that fades or dissolves from its positive direction to the displaced negative, so that the apparent motion human perceive is opposite to the actual physical displacement. Reverse phi illusion is often followed by black and white patterns.