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The service became quickly popular: for UPS the number of packages tracked on the web increased from 600 a day in 1995 [9] to 3.3 million a day in 1999. [10] On-line package tracking became available for all major carrier companies, and was improved by the emergence of websites that offered consolidated tracking for different mail carriers. [11]
In reaction, the company focused on this removing all non-personalized gifts and the motto was changed from Great Unexpected Gifts" to "The Place for Personalized Gifts." Research also showed their typical patrons were women who viewed themselves as unique gift givers. This moved the company to make stores warm and less masculine.
However, an edited label, if recovered, can prove that a package redirection scam occurred. Some scammers may put the return label on an advertisement and remove all shipping information except for the barcode. This may cause the company to throw out the 'return', thinking it is junk mail. This serves the same purpose as a package redirection ...
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