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Ian Schinelli is a new ambassador for Luminox watches, the retired Navy SEAL models the Luminox watches at Onyx & Alabaster in Franklin, Tenn., Monday, May 13, 2024.
The Swiss watchmaker has adopted the American Navy SEALs’ mantra, Slow Is Smooth, Smooth Is Fast, for an all-black rugged chronograph. Luminox Releases ‘Slow Is Smooth, Smooth Is Fast ...
Luminox Watch Company is a U.S. company founded in 1989 and headquartered in Pfaffikon, Switzerland. Luminox also makes branded watches for various military groups with custom insignias and designs. Among these are the Heliswiss team, US Coast Guard , US Air Force , and a variety of other special forces and EMS teams worldwide.
Military watches are believed to have received their name from a German military request for a soldier in a watch house, otherwise known as a guard tower. One story tells that the military wristwatches came into use when a German naval officer needed to know the time but could not pull out a pocket watch since both his hands were busy operating the machine.
A 1999 documentary on the SEALs on the History channel featured Boesch [30] (it was released later that year as the DVD The Complete History of the U.S. Navy SEALs). [31] In an early 2000s interview, a SEAL said that Boesch was "a walking Bible on Special Operations."
The company was established in 1963 by Hans Noll and his wife Elisabeth Wirz, two years after taking over a watch factory sales management in Biel, Switzerland. [2] [5] In 1990, a second brand, Swiss Military—Hanowa, was established. [2] [6] While Hanowa was founded in Biel, Swiss Military—Hanowa is based in Möhlin. [7]