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In 2007, DevaCurl established an academy to teach curly hair care stylists the signature Deva cut used in all of its salons. In 2013, the DevaCurl brand was purchased by Tengram Capital Partners. In May 2017, the DevaCurl brand was purchased by Ares Management for an undisclosed amount, before being resold to Henkel .
Aveda product Aveda was founded by Horst Rechelbacher in 1978. In 1970, Horst, on a trip to India, was introduced to the science of Ayurveda (the Hindu traditional holistic system of medicine and surgery from India), and suddenly his vision for his company was born.
The Curly Girl Method is an approach to hair care designed by author Lorraine Massey for textured hair in its natural state (coils, waves, and curls) that has not been chemically relaxed. This method discourages the daily use of sulfate shampoo , which is considered too harsh for curly hair.
Horst M. Rechelbacher (1941 – February 15, 2014) was an Austrian American businessman who was the founder of the cosmetics company Aveda Corporation and Intelligent Nutrients. His interest in developing products without toxic chemicals launched the market for natural cosmetics in the United States.
S-Curl is a trademark for a line of hair products produced by Luster Products designed to loosen the natural hair texture of people of African descent so that natural wave and curl patterns are looser and more prominent. The term "s-curl" soon came to describe the hairstyle acquired from the use of the S-Curl line products and the products of ...
Redding is best known for having created the Jheri curl. [2] Redding is credited with being the inventor of modern-day hair conditioner. He was the first to make "pH balanced" shampoos, to put vitamins in hair care products, and to market added minerals. [3] He developed the perm product Jheri curl, as well as numerous other beauty products. He ...