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A promotional bottle of water from Porsche of Ocala in Ocala, Florida. Sales of the US promotional products industry totaled $24 billion in 2017 and growing at a rate of 2.5 percent since 2012, according to statistics released by IBISWorld. [7] There are 26,413 business in this category and they employ 392,820 people across the United States. [7]
One 1992 study stated that 26% of American supermarket retailers pursued some form of EDLP, meaning that the other 74% promoted high-low pricing strategies. [2]A 1994 study of an 86-store supermarket grocery chain in the United States concluded that a 10% EDLP price decrease in a category increased sales volume by 3%, while a 10% high-low price increase led to a 3% sales decrease.
The exterior of a Walmart Discount Store in Charlotte, North Carolina (Store #1821) Walmart Discount Stores, also branded as simply "Walmart", are discount department stores with sizes varying from 30,000 to 221,000 square feet (2,800 to 20,500 square meters), with the average store covering 105,000 square feet (9,800 square meters). [5]
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