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Metaphorical framing is a particular type of framing that attempts to influence decision-making by mapping characteristics of one concept in terms of another. [1] [2] [3] The purpose of metaphorical framing is to convey an abstract or complex idea in easier-to-comprehend terms by mapping characteristics of an abstract or complex source onto characteristics of a simpler or concrete target.
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Frame analysis (also called framing analysis) is a multi-disciplinary social science research method used to analyze how people understand situations and activities. Frame analysis looks at images, stereotypes, metaphors, actors, messages, and more. It examines how important these factors are and how and why they are chosen. [1]
Use this cleanup template to indicate that an article is written like a personal reflection, personal essay, or argumentative essay that states a Wikipedia editor's personal feelings or presents an original argument about a topic. Template parameters [Edit template data] This template prefers inline formatting of parameters. Parameter Description Type Status Month and year date The month and ...
A metaphor is a comparison that does not use the words "like" or "as". Metaphors can span over multiple sentences. Example: "That boy is like a machine." is a simile but "That boy is a machine!" is a metaphor.
The Zaltman metaphor elicitation technique (ZMET) is a market research tool. ZMET is a technique that elicits both conscious and especially unconscious thoughts by exploring people's non-literal or metaphoric expressions. It was developed by Gerald Zaltman at the Harvard Business School in the early 1990s. As Zaltman described it, "A lot goes ...
To change this template's initial visibility, the |state= parameter may be used: {{List of writing systems | state = collapsed}} will show the template collapsed, i.e. hidden apart from its title bar. {{List of writing systems | state = expanded}} will show the template expanded, i.e. fully visible.
Isaiah Berlin used the metaphor of a "fox" and a "hedgehog" to make conceptual distinctions in how important philosophers and authors view the world. [1] Berlin describes hedgehogs as those who use a single idea or organizing principle to view the world (such as Dante Alighieri, Blaise Pascal, Fyodor Dostoyevsky, Plato, Henrik Ibsen and Georg Wilhelm Friedrich Hegel).
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