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If the article text comments on the image itself, then write so because that strengthens the fair use claim. It may be preferable to use the template {{non-free use rationale}} when adding the fair use rationale. The examples below are generic and meant for reference, and are not meant to be copied verbatim to fair use media pages.
Before the Documentary Filmmakers' Statement of Best Practices in Fair Use was created in 2005, it was nearly impossible to obtain errors and omissions insurance for copyright clearance work that relied in part on fair use. This meant documentarians had either to obtain a license for the material or to cut it from their films.
When non-free media files (images, videos, and audio clips) are used on Wikipedia, a justification for their usage, called a non-free use rationale (or use rationale or fair use rationale), must be presented in the file description page, explaining how the file is used in a way consistent with Wikipedia's non-free content criteria.
A copyright tag to claim fair use. Wikipedia's file upload function and wizard each help editors choose an appropriate tag. A list is below. Non-free images that meet Wikipedia's policy but do not fit into any of the categories below should use the tag {{Non-free fair use in|Article}}. A statement describing the source of the media.
Template for images or content that can be uploaded via Wikipedia's fair use policy, meant to facilitate creating non-free use rationales with the necessary components. Please read Wikipedia:Non-free content for the relevant policies. This template is used by the Wikipedia:File Upload Wizard.
TemplateData for Non-free fair use This template should be used on the description page of non-free images that do not fall into one of the blanket acceptable non-free content categories. It does not replace the non-free use rationale template, which is required on the image description page to explain how the image is used in a way consistent ...
the sample is short in relation to the duration of the recorded track, and is of inferior quality to the original recording; no other samples from the same track are currently used in Wikipedia; there is no adequate free alternative available. A more detailed fair use rationale should be provided by the user who uploaded this sample.
A copyright tag to claim fair use. Wikipedia's file upload function and wizard each help editors choose an appropriate tag. A list is below. Non-free images that meet Wikipedia's policy but do not fit into any of the categories below should use the tag {{Non-free fair use in|Article}}. A statement describing the source of the media.