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Lululemon Athletica Inc., commonly known as lululemon (/ ˌ l uː l u ˈ l ɛ m ə n / loo-loo-LEM-ən; styled in all lowercase [2]), is a Canadian-American multinational premium athletic apparel retailer headquartered in British Columbia and incorporated in Delaware, United States. [4]
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In the US, an estimated 8–10% of in-store sales is returned whereas online sales may result in 25–40% returns. In Asia and Europe, less than 5 percent of purchases are returned. [ 5 ] US shoppers returned $396 billion worth of purchases in 2018 – brick-and-mortar and online, according to the National Retail Federation (NRF). [ 6 ]
RMAs may be minimized in a number of ways. Adding a customer survey capability may prevent RMAs by detecting problems in advance of returns. [citation needed] Returns are sometimes minimized by reducing transaction errors prior to the merchandise leaving the seller. [3] Providing additional information to consumers also reduces returns. [4]
Athletic apparel company, Lululemon, is facing backlash after founder and former CEO, Chip Wilson's recent comments that "certain customers" should be discouraged from shopping at its stores.
Lululemon’s billionaire founder Chip Wilson insists that exclusivity trumps inclusivity while blasting the posh leggings company he stepped down from 10 years ago.
Happy Returns LLC is an American software and reverse logistics company that works with online merchants to handle product returns. Purchased items can be returned in person without boxes or labels at third-party locations known as "Return Bars" including The UPS Store, Staples Inc., , and Ulta Beauty stores, [1] with specific locations searchable on Happy Returns’ website.
The retailer remains on course to open between 45 and 50 new stores this year as the digital business also continues to grow.