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At the time, he stated of the logo, "I don't love it, but it will grow on me." [1] For her services, the company paid her $35, equivalent to $263 in 2023. [9] Davidson continued working for Blue Ribbon Sports (it officially became Nike, Inc. in 1972) until the design demands of the growing company exceeded one person's capacity.
Walter Joseph Landor (born Walter Landauer, July 9, 1913 – June 9, 1995) [1] was a brand designer and the founder of Landor & Fitch. [2] He was a proponent of branding and consumer research techniques widely used to this day.
The logo designed by Davidson for Nike in 1971, for which she was paid $35. The emblem, with some later revisions, has remained as the company logo since then, becoming one of sport's most iconic images. They ultimately selected the mark now known globally as the Swoosh, a shape inspired by the wings of the Greek goddess Nike. [7] "Well, I don ...
It is often used in branding products and elements of company identity such as logos, colors, packaging, labelling and text. From scientific journals to news reporting, the presentation of opinions and facts is often improved with graphics and thoughtful compositions of visual information – known as information design. With the advent of the ...
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Each stripe was printed in its own specially mixed color, which Jobs approved because he felt that vivid colors improved people's emotional response. Rob also created ads and printed materials for Apple. The basic design of his Apple logo is still in use by the company today, but it has had many elements changed along the way. [citation needed]
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