Ads
related to: customer relationship management in business model
Search results
Results From The WOW.Com Content Network
The concept of customer relationship management started in the early 1970s, when customer satisfaction was evaluated using annual surveys or by front-line asking. [6] At that time, businesses had to rely on standalone mainframe systems to automate sales, but the extent of technology allowed them to categorize customers in spreadsheets and lists.
Traditional customer relationship management focuses on collecting and managing static customer data, such as past purchase information, contact history and customer demographics. [3] This information is often sourced from email and phone interactions, commonly limited to direct interactions between the company and the customer.
The eCRM or electronic customer relationship management encompasses all standard CRM functions with the use of the net environment i.e., intranet, extranet and internet. Electronic CRM concerns all forms of managing relationships with customers through the use of information technology ( IT ).
Business Relationship Management (BRM) is viewed as a philosophy, capability, discipline, and role to evolve culture, build partnerships, drive value, and satisfy purpose. [1] BRM is distinct from enterprise relationship management and customer relationship management although it is related.
Within customer relationship management, a customer value model (CVM) is a data-driven representation of the worth, in monetary terms, of what a company is doing or could do for its customers.
Business model innovation is an iterative and potentially circular process. ... Customer relationship; ... Business model used in strategic management and services ...
Ads
related to: customer relationship management in business model