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Brand guidelines, also known as brand style guides, are the rules that help you express your brand consistently. But, knowing what to include in brand guidelines can be tricky. To help you form yours, we’ve highlighted top brand guideline examples from famous brands around the world.
When developing a brand identity, you should keep all of your brand elements in one handy document so that your employees and freelance contractors know how to represent your company to the public. Learn more about how to use a brand guide to maintain a consistent visual identity for your business.
Brand guidelines, also known as a brand style guide, govern the composition, design, and general look-and-feel of a company's branding. Brand guidelines can dictate the content of a logo, blog, website, advertisement, and similar marketing collateral.
In this guide, learn how to build brand awareness and trust with guidelines that cover everything from brand voice to typography.
Your brand guidelines are your team's first reference of your brand and how it looks and feels. Design it to reflect the story, messaging, imagery, and voice you intend your brand to be. Set out design tips and examples in your brand guide. Write a copy that carries your brand personality and evokes its tone and voice.
A brand guide is a set of rules a business creates for how it presents itself to the public, including its visual and design aesthetic, voice, and tone. It dictates the acceptable use of your logo, your specific brand color palettes and fonts, and the tone of your communications.
With over 70 brand guidelines templates, real-world examples and design tips, it’s time to dive in and create your own brand guidelines. Learn more about how Venngage’s easy-to-use templates and online editor can be your secret sauce in making it happen today.
Creating a brand style guide is essential for any new brand looking to establish a consistent brand identity. It serves as a foundational guidebook to create a unified and recognizable brand across multiple platforms and mediums.
Effective brand guidelines should cover the brand core (values, mission, vision), logo usage rules, specific color palettes, imagery guidelines, and a clear tone of voice. These components ensure consistency and help maintain a coherent brand identity across all communications and designs.