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Hoosier Racing Tire was founded in 1957 in Lakeville, Indiana by stock car racer Robert Newton, and Joyce Newton. Newton wished to design a faster tire compound to gain an advantage against fellow racers. This was done by retreading street tires in order to obtain a compound that would adequately gain enough traction.
Hoosier Racing Tire [39] USA: 1957 Hoosier: Hutchinson SNC [40] France: 1957 Hutchinson Tires Inoue Rubber [41] Japan: 1926 IRC Tires Kelani Tyres Sri Lanka: 1990 CEAT [42] Kenda Rubber [43] Taiwan: 1962 Kenda, Kenda radial Kumho Tires [44] [45] South Korea: 1960 Admiral, Marshal, Kumho, Zetum, Trailfinder [46] Madras Rubber Factory [47] India ...
NASCAR feared that the new management might threaten the manufacturer's racing program, [7] [8] and invited Hoosier as a backup plan. [9] [6] In 1988, Hoosier entered the Winston Cup Series. [10] Hoosier gained an early advantage in the season's second race, at Richmond, where Morgan Shepherd took the pole and Neil Bonnett won the
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In 1989, after a botched attempt at Daytona, Goodyear officially unveiled their new radial tires at North Wilkesboro Speedway to combat Hoosier's bias-ply tires. After Dale Earnhardt won the race on Goodyears, interest in Hoosier waned until the company left NASCAR after the Winston 500 at Talladega, ending the tire war. [8] [9] [10] [11]
Hoosier / ˈ h uː ʒ ər / is the official demonym for the people of the U.S. state of Indiana.The origin of the term remains a matter of debate; [1] however, "Hoosier" was in general use by the 1840s, [2] having been popularized by Richmond resident John Finley's 1833 poem "The Hoosier's Nest". [2]