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The Walkers family sold the business in 1970 to American food producer, Standard Brands. [11] In 1989, Walkers was acquired by PepsiCo, owners of US snack brand Frito-Lay. [12] [13] The Walkers factory in Leicester, the largest crisp production plant in the world, produces over 11 million bags of crisps per day, using about 800 tons of potatoes.
The product remained under the Smiths brand years after its fellow products Quavers and Monster Munch were moved to the Walkers brand. In January 2001, Walkers announced to relaunch Square, and would transition it from the Smiths brand to the Walkers brand. [4] The name of the crisps was changed to Squares shortly afterward. [5]
In June 2023, a "Wotsits Really Cheesy" flavour of Walkers Crisps was released for a limited time only. [22] In March 2024, the Flamin' Hot flavour for all Wotsits varieties was renamed to "Sweet and Spicy Flamin' Hot" to avoid confusion with Walkers' "Extra Flamin' Hot" brand, of which a new Wotsits Crunchy flavour was released for the range. [23]
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Walkers salt and vinegar McCoy's crinkle-cut crisps. The market in the United Kingdom is led by Walkers, which held 56% of the British crisp market in 2013. [10] Walkers is known for its wide variety of crisps with the most popular flavors being Cheese & Onion, Salt & Vinegar, Prawn Cocktail, Beef and Onion, Roast Chicken, Smoky Bacon, Worcester Sauce, Pickled Onion, Tomato Ketchup, and Salt ...
Frito-Lay, Inc. (/ ˈ f r iː t oʊ l eɪ /) is an American food company that manufactures, markets, and sells snack foods.It began in the early 1930s as two companies, The Frito Company and H.W. Lay & Company, which merged in 1961 to form Frito-Lay.