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Comparison of jammer and swim brief types of swim suits. The most common racing suit styles are 1.5 inch to 3 inch paneled briefs (as measured by the height and length of the suit's side panel). The racing suit's main function is to reduce the drag of an athlete in water, thus improving his time.
Speedo International Limited is an Australian-British distributor of swimwear and swim-related accessories based in Nottingham, England. Founded in Sydney , Australia in 1914 by Alexander MacRae , a Scottish emigrant, the company is now a subsidiary of the British Pentland Group .
High-technology swimwear is designed to reduce drag and improve swimming performance. [6] Speedo claims that their LZR Racer reduced drag or water resistance by 38% compared to a traditional Lycra practice swim suit. [1] This high-technology swimwear is designed to minimize drag while maximizing support to muscles. [1]
Both are wearing LZR Racer swimsuits. The LZR Pro and LZR Elite lines were launched on February 13, 2008. [9] It was Speedo's campaign focus for the 2008 Summer Olympics, spearheaded by Michael Phelps of the United States. They created a holographic (visually generated) video of Michael Phelps wearing the suit which was displayed in London ...
Wachner's intention was to transform Speedo from swimwear label to retail concept. [26] Authentic fitness went public in June 1992 and opened its first Speedo Authentic retail store five months later [ 26 ] In 1993, Authentic Fitness had a licensing deal with Oscar de la Renta, Ltd. and had acquired swimwear labels Cole, Catalina, and Anne Cole ...
The history of competitive swimwear has been dominated by concerns over public nudity in the first half of the 20th century and by efforts to reduce water drag in the second half. [1] Those efforts initially led swimmers to reduce the early sagging one-piece swimsuits down to briefs only. With the development of new materials that tightly fit ...