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Free shipping is a marketing tactic used primarily by online vendors and mail-order catalogs as a sales strategy to attract customers. [1]
The catalogs and advertising helped promote the concept of high-fidelity sound to customers, some of whom lived many miles away from major electronics stores, during a time when only the largest urban areas had dedicated "stereo" stores. Lafayette also offered TV vacuum tube testing, for customers who wanted to service their own televisions.
Later in 2005, it debuted its mail-order catalogue, which became the most extensive catalogue service in the country. In 2009, Momo became the first Taiwanese virtual retail business to achieve ISO 27001 certification for information security, underlining its commitment to customer service and data protection.
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Fingerhut was founded in 1948 by William Fingerhut and his brother Manny, selling automobile seat covers. [3] In 1952, the business repositioned itself as a mail order catalog company and diversified its goods to include towels, dishes, and tools.