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Asics Gel-Lyte III is a running shoe released by Asics as part of the Gel-Lyte series in 1990. The shoe is considered to be the company's most popular shoe seeing the most sales and collaborations out of all of its total products. The shoe has gone on to become an important part of sneakerhead culture and both modern and retro fashion.
In 2015, Asics launched its "Asics Tiger" lifestyle brand to market sportswear inspired by the company's designs of the 1970s to 1990s. [7] Asics bought the Swedish outdoor brand Haglöfs for ¥11.4 billion ($128.7 million) on July 12, 2010. [8] In February 2016, Asics acquired fitness app Runkeeper.
Asics relaunched Onitsuka Tiger in 2002, capitalizing on the trend of vintage sneakers. In 2003, Uma Thurman wore gold-colored Onitsuka Taichi sneakers with black stripes with her yellow outfit in the movie Kill Bill. [5] By 2007, the brand had opened 23 standalone stores. [3] In 2008, Onitsuka Tiger launched a premium series, Nippon Made. [10]
Asics saw the rise of running shoes from the 2000s start to make a comeback in fashion and wanted to take a shoe from its lineup to relaunch. At first, the company was going to go with the Gel-Kayano 13 but ultimately it was Kiko Kostadinov who decided to bring back the "Gel-Kayano 14" as its design made it looked faster. [ 3 ]
Wolf & Shepherd was founded in 2014 by footwear designer, Justin Schneider. Prior to starting the company, Schneider was a decathlete competing for the University of Notre Dame. [1] After retiring from competition, Schneider spent five years designing performance shoes and technology for footwear companies such as Adidas, [1] Reebok and New ...
Gate-array ASICs are always a compromise between rapid design and performance as mapping a given design onto what a manufacturer held as a stock wafer never gives 100% circuit utilization. Often difficulties in routing the interconnect require migration onto a larger array device with a consequent increase in the piece part price.