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Scion was a marque of Toyota that debuted in 2003 and was available only in the United States and Canada. The marque was intended to appeal to younger customers: the Scion brand emphasized inexpensive, stylish, and distinctive sport compact vehicles, and used a simplified "pure price" sales concept that eschewed traditional trim levels and dealer haggling.
Suzuki (1909–present) (5% Toyota) Toyota Motor Corporation (1937–present, engineers from Hakuyosha Co. (1912–1929) entered Toyota Industries Corporation after Hakuyosha's dissolution, spun off from Toyota Industries Corporation in 1937) Daihatsu (1907–present) Following are the former sub brands of Toyota: Scion (2003–2016) Toyota ...
Toyota B platform: Subcompact hatchback based on Toyota Urban Cruiser. Replaces xA FR-S: FR-S: 2012 2016 N/A Front-engine, rear-wheel drive 2+2 sports coupe. Rebadged Toyota 86. iA: iA: 2016 2016 Mazda DJ platform: Subcompact sedan, rebadged Mazda2. iM: iM: 2016 2016 Toyota New MC platform: Compact hatchback, rebadged Toyota Auris. tC: tC: 2004 ...
The Toyota Corolla Rumion was built in the Iwate plant of Kanto Auto Works. [7] Toyota stopped exporting the Scion xB to the North American market in 2015 as it was replaced by the iM, which is a rebadged second generation Auris, which was rebranded as the Corolla iM from August 2016 for the 2017 model year since the Scion brand was discontinued.
The Scion xB, along with the Toyota Matrix, was replaced by the second generation Toyota Auris-based Scion iM, which launched in April 2015 for the 2016 model year. [24] Due to the discontinuation of the Scion marque, the Scion iM was re-branded as the Toyota Corolla iM for the 2017 model year.
The Scion tC is a compact car manufactured by Toyota under its Scion brand from 2004 to 2016 over two generations: ANT10 (2004–2010) and AGT20 (2011–2016). Both generations were built in Japan. Both generations were built in Japan.
The Scion xD (also known as the Toyota Ist in Japan, and, as the Toyota Urban Cruiser in Europe and Latin America) is a subcompact hatchback that was marketed in the U.S. and Canada by Japanese manufacturer Toyota beginning with the 2008 model year, as a five-door subcompact hatchback — replacing the xA.
Hence came Toyota's 'Project Exodus'. In 2001, Genesis was officially brought to a close by the announcement that Toyota Motor Sales USA decided to launch a separate marque, Scion, a move known as 'Project Exodus'. Scion's success can be directly attributed to the lessons learned from the Genesis experience and struggles.