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Logo used since 2010. Diamonique is the brand name used by television shopping network QVC for their cubic zirconia simulated colorless diamond, simulated colored diamond, and simulated colored gemstone jewelry (cubic zirconia is a common type of gemstone substitute). [1]
CZ is made in a number of different colors meant to imitate fancy diamonds (e.g., yellow to golden brown, orange, red to pink, green, and opaque black), but most of these do not approximate the real thing. Cubic zirconia can be coated with diamond-like carbon to improve its durability, but will still be detected as CZ by a thermal probe.
In 1977, cubic zirconia began to be mass-produced in the jewelry marketplace by the Ceres Corporation, with crystals stabilized with 94% yttria. Other major producers as of 1993 include Taiwan Crystal Company Ltd , Swarovski and ICT inc. [ 8 ] [ 5 ] By 1980, annual global production had reached 60 million carats (12 tonnes) and continued to ...
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Wellington Jewels was a Washington, D.C.–based jewelry store and direct mail chain, operating from the 1960s through the 1990s. The jewelry store chain specialized in artificial diamond jewelry and sold high-quality gold and platinum settings containing imitation gems, marketed by Mac and Helen Ver Standig's elaborate and highly successful advertising as prominently-labeled "counterfeit ...
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