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In the 1920s, an international beauty culture was forged, and society increasingly focused on novelty and change. [1] [2] Fashion trends influenced theater, films, literature, and art. [1] The introduction of makeup was reasonably new to the society. Women were figuring out methods to apply it correctly, which later defined makeup looks.
After emigrating to the United States from his native Greece as a teenager, Pierce tried his hand at several careers, including a stint as an amateur baseball player.. In the 1920s, Pierce embarked on a series of jobs in cinema—cinema manager, stuntman, actor, even assistant director—which would eventually lead to his mastery of the field of makeup.
Max Factor Sr. (September 15, 1877 – August 30, 1938), [2] [3] born Maksymilian Faktorowicz, was a Polish-American [1] businessman, beautician, entrepreneur and inventor.As a founder of the cosmetics giant Max Factor & Company, he largely developed the modern cosmetics industry in the United States and popularized the term "make-up" in noun form based on the verb.
The Face of the Century: 100 Years of Makeup and Style. Rizzoli. ISBN 978-0-8478-1895-2.. Dumenil, Lynn (1995) The Modern Temper: American Culture and Society in the 1920s. New York: Hill and Wang. ISBN 978-0-8090-1566-5; Fass, Paula S. (2007) The Damned and the Beautiful: American Youth in the 1920s. 2007. ISBN 978-0-19-502492-0
Audience applying makeup at lecture by beautician in Los Angeles, c. 1950. During the early 1900s, makeup was not excessively popular. In fact, women hardly wore makeup at all. Make-up at this time was still mostly the territory of prostitutes, those in cabarets and on the black & white screen. [34]
1920s: The Spanish Flu. In the fall of 1918, a mutated version of the virus that claimed its first victims in the spring made its way around the world, causing the death rate to escalate quickly ...
Max Factor is a line of cosmetics from Coty, founded in 1909 as Max Factor & Company by Maksymilian Faktorowicz. [1]Max Factor specialized in movie make-up. Until its 1973 sale for US$500 million (approximately $3.6 billion in 2017 dollars), Max Factor & Company was owned by several generations of the family, becoming an international company during that time.
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