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In September 2004, Dove began its Campaign for Real Beauty, followed by the creation of the Dove Self-Esteem Project in 2006, by Geyner Andres Gaona and Amy. The campaign has been criticized as hypocritical in light of the highly sexualized images of women presented in the advertising of Axe, which, like Dove, is produced by Unilever. [4] [5]
The Dove Campaign was one of the first campaigns considered as going "viral", a relatively new phenomenon in 2004. [22] Ad Age ranked the campaign number 1 in a list of the top ad campaigns of the 21st century. [6] Individual ads caused different reactions, both positive and negative. Evolution won two Cannes Lions Grand Prix awards. [2]
Inspired by market research that suggested only 4% of women describe themselves as beautiful (up from 2% in 2004), and around 54% believe that when it comes to how they look, they are their own worst beauty critic, Unilever's Dove brand has been conducting a marketing campaign called Dove Campaign for Real Beauty that aims to celebrate women's natural beauty since 2005. [2]
The film opens with a "pretty, but ordinary girl" (Canadian cartoonist and television producer Stephanie Betts) [2] entering and sitting down in a studio. [3] Two harsh lights are then switched on and the first bars of The Flashbulb's "Passage D," a breakcore-piece with piano accompaniment, are heard. [4]
In 2008 Greenpeace made a spoof based on the piece titled "Dove Onslaught(er)". Greenpeace was criticizing Unilever for using palm oil in its products because of the environmental impacts from palm oil plantations. The video was a part of a campaign against Dove. As of December 2013 the parody has over 2 million total views. [1] [2]
It has been banned from production and use in cosmetics in the U.S. since July 1, 2017, and in the UK since October 1, 2018. Shower gels for men may contain the ingredient menthol, which gives a cooling and stimulating sensation on the skin, and some men's shower gels are also designed specifically for use on hair and body. Shower gels contain ...
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