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There is a broad range of choices for type and length of radio commercials. With changes in the radio industry and better production technologies, the mode of commercial presentation has changed, and commercial advertisements can take on a wide range of forms. The two primary types of radio ads are "live reads" and produced spots. [citation needed]
A radio format aims to reach a more or less specific audience according to a certain type of programming, which can be thematic or general, more informative or more musical, among other possibilities. [nb 1] Radio formats are often used as a marketing tool and are subject to frequent changes, [3] including temporary changes called "stunting."
A radiogram is a formal written message transmitted by radio. Also known as a radio telegram or radio telegraphic message, radiograms use a standardized message format, form and radiotelephone and/or radiotelegraph transmission procedures. These procedures typically provide a means of transmitting the content of the messages without including ...
16-line message format, or Basic Message Format, is the standard military radiogram format (in NATO allied nations) for the manner in which a paper message form is transcribed through voice, Morse code, or TTY transmission formats. The overall structure of the message has three parts: HEADING (which can use as many as 10 of the format's 16 ...
Also AM radio or AM. Used interchangeably with kilohertz (kHz) and medium wave. A modulation technique used in electronic communication where the amplitude (signal strength) of the wave is varied in proportion to that of the message signal. Developed in the early 1900s, this technique is most commonly used for transmitting an audio signal via a radio wave measured in kilohertz (kHz). See AM ...
The UK currently has the world's biggest digital radio network, with about 500 transmitters, two nationwide DAB ensembles and 48 local and regional DAB ensembles, broadcasting over 250 commercial and 34 BBC radio stations; about 100 stations can be received in London. On DAB digital radio most listeners can receive around 30 additional stations.
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Sample broadcast clock. A broadcast clock or format clock is a template that displays a radio or television's hourly format in a graphical representation of a clock.Broadcast programming, especially radio, often follows an hourly pattern where certain segments such as news and commercials are repeated every hour at specific times.