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A connotation is a commonly understood cultural or emotional association that any given word or phrase carries, in addition to its explicit or literal meaning, which is its denotation. A connotation is frequently described as either positive or negative, with regard to its pleasing or displeasing emotional connection. [ 1 ]
Connotation is concerned with how the sign system is used in each message. The semantic content is selected by the addresser and represents that individual's values and intentions. Limiting an analysis purely to the sign system comprised by paradigms and syntagms excludes key elements in the interpretive process.
Connotation attaches additional meaning to the first signifier, which is why the first signifier is often described in multiple words that include things like camera angle, color, lighting, etc. [4] It is the immediate cultural meaning from what is seen in the picture, but not what is actually there. [2] Connotation is what is implied by the image.
In other words, it creates a connotation that is culturally-bound, and that violates some culture code. Theorists who have studied humor (such as Schopenhauer) suggest that contradiction or incongruity creates absurdity and therefore, humor. [48] Violating a culture code creates this construct of ridiculousness for the culture that owns the code.
For example, an exclamation mark can be broken down into these components. The representamen is the exclamation mark itself, the interpretant is the idea of excitement or an elevated volume of speech, and the object is the actual excitement or elevated volume of speech to which it refers.
French semiotician Roland Barthes used signs to explain the concept of connotation—cultural meanings attached to words—and denotation—literal or explicit meanings of words. [2] Without Saussure's breakdown of signs into signified and signifier, however, these semioticians would not have had anything to base their concepts on.
Authors writing their texts consider not only a word's denotation but also its connotation. For example, a person may be described as stubborn or tenacious, both of which have the same basic meaning but are opposite in terms of their emotional background (the first is an insult, while the second is a compliment).
Connotation typically involves emotional overtones, objective interpretation, social values, and ideological assumptions. According to Christian Metz, “The study of connotation brings us closer to the notion of the cinema as an art (the “seventh art”).” [ 2 ] Within connotations, paradigmatic connotations exist, which would be a shot ...