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In social psychology, the Yale attitude change approach (also known as the Yale attitude change model) is the study of the conditions under which people are most likely to change their attitudes in response to persuasive messages.
The SCT method does a great job of directing rhetorical critics to focus on symbolic language. Fantasy theme analysts focus on the rhetorical visions within varied communities, such as a feminist critique looking for patterns of male dominance and how pro-eating disorder messages influence those in that community. [28]
Seen as the most elaborate way of constructing messages, the fundamental premise of Rhetorical Design Logic is that “communication is the creation and negotiation of social selves and situations.” [3] [4] For communicators using this logic, messages are designed to portray what the speaker wants reality to reflect. [5]
Rhetorical situation – a term made popular by Lloyd Bitzer; it describes the scenario that contains a speech act, including the considerations (purpose, audience, author/speaker, constraints to name a few) that play a role in how the act is produced and perceived by its audience; the counterargument regarding Bitzer's situation-rhetoric ...
The latitude of acceptance refers to the range of ideas that an individual finds acceptable or favorable. This could vary between ideas, messages, or positions. Usually, the messages that fall within this range are more likely to be accepted and incorporated into an individual's existing beliefs. The latitude of rejection is quite the opposite.
Rogerian argument (or Rogerian rhetoric) is a rhetorical and conflict resolution strategy based on empathizing with others, seeking common ground and mutual understanding and learning, while avoiding the negative effects of extreme attitude polarization.
Loaded language [a] is rhetoric used to influence an audience by using words and phrases with strong connotations. This type of language is very often made vague to more effectively invoke an emotional response and/or exploit stereotypes.
Discursive psychology (DP) is a form of discourse analysis that focuses on psychological themes in talk, text, and images.. As a counter to mainstream psychology's treatment of discourse as a "mirror" for people's expressions of thoughts, intentions, motives, etc., DP's founders made the case for picturing it instead as a "construction yard" wherein all such presumptively prior and independent ...
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