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Marabou Daim-chocolate with "M"-logo. Chocolate with the old Marabou logo used in 1919–1960s, [1] which is still used in Freia The brand was founded by the Norwegian chocolatier Johan Throne Holst (1868–1946), who already had launched the same chocolate recipe in Norway under the name Freia with great success — in the beginning of the 20th century Freia owned over 50% of the Norwegian ...
Daim was created by Marabou in Sweden in the 1950s. Marabou originally wanted to produce a version of the American Heath Co.'s bar; its vice president Lars Anderfelt inquired about licensing Heath's exact recipe. The Heath Co. refused but gave Anderfeldt a list of their ingredients.
Chocolate with the marabou stork logo. The company's flagship product has since then been the milk chocolate candy bar, Freia Melkesjokolade.On the basis of this product, Freia produces several other candy bars, with added nuts, raisins, cookies and Daim pieces.
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Mondelez International's portfolio includes several billion-dollar components, among them cookie, cracker, and candy brands Belvita, Chips Ahoy!, Oreo, Ritz, TUC, Triscuit, Nabisco, LU, Sour Patch Kids, Barny, and Peek Freans; chocolate brands Milka, Côte d'Or, Toblerone, Cadbury, Green & Black's, Freia, Marabou, and Fry's; gum and cough drop ...
His son, Harald Throne-Holst was managing director of the Freia chocolate factory from 1948 to 1970 and later CEO. [5] [6] [2] In 1916, Throne Holst established chocolate production at Sundbyberg, Sweden under the brand name Marabou with his son Henning Throne-Holst (1895–1980) as CEO and director. The brand Marabou was created as the brand ...