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Clear Channel Outdoor Americas (CCOA) was one of the first outdoor advertising companies in the United States and is one of the largest. [5] It has origins in three major predecessor companies: Foster & Kleiser (F&K) (1901–1986), Patrick Media Outdoor (1986–1995), and Eller Media Company (1995–2001).
Logo used from 2001–2006 Outfront Media billboards in Wyandotte, Michigan, advertising Wyandotte Municipal Services's cable television service and Citizens Bank. TDI (Transportation Displays Incorporated) was the first predecessor company for transit advertising, publishing advertising for passenger railroad timetables and displays in railroad terminals.
Lamar Advertising Company is an outdoor advertising company which operates billboards, logo signs, and transit displays in the United States and Canada. [2] The company was founded in 1902 by Charles W. Lamar and J.M. Coe, and is headquartered in Baton Rouge, Louisiana. [3] The company has over 200 locations in the United States and Canada.
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company.The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation and healthcare. [3]
Doe-Anderson is one of the oldest continuously operating advertising agencies in the United States; [1] and it is the oldest independent agency in the US. [2] [3] The agency has served some of its clients for more than 50 years, including Maker's Mark bourbon and Hillerich & Bradsby, makers of Louisville Slugger bats and equipment.
Outdoor advertising or out-of-home (OOH) advertising includes public billboards, wallscapes, and posters seen while "on the go". OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative. [1] Advertisements are commonly placed by large companies like JCDecaux and Clear Channel Outdoor.
Using digital billboards dynamically has come to be known as programmatic out-of-home advertising. [5] Billboard posters can play audio using conductive ink; when touched, the posters begin to play sounds. [6] [7] Digital billboards can also employ 3D effects. [8]
In 2011, the agency was named to Ad Age's A-List as the third best agency in the country. [10] In the same year, American business magazine Fast Company named Mullen to its top 10 innovative marketing and advertising companies. [11] In December 2013, Alex Leikikh succeeded Joe Grimaldi as Mullen's CEO. [12]