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Budweiser cans have traditionally displayed patriotic American symbols, such as eagles and the colors red, white, and blue. In 2011, there was a branding redesign that eliminated some of the traditional imagery. The new design was largely in response to a large decline in sales threatening Budweiser's status as America's best-selling beer. [44]
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Budweiser Budvar beer logo A mug of Budweiser pale lager. The company brews different types of lager: [20] Classic, a pale draught beer with 4.0% ABV (in Czech: 10° or Výčepní). Original, 90-day matured pale lager and flagship of the brand, marketed as a premium lager, contains 5.0% ABV (in Czech: 12° or Ležák).
Budweiser Select, or Bud Select, is a light pale lager that contains 4.3% ABV and 99 calories per 12 US fl oz serving (1,170 kJ/L). [5] Anheuser-Busch has aggressively promoted Budweiser Select. Its slogan was "The Real Deal". The company hired Jay-Z as a spokesman for the brand.
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