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In retail marketing, an endcap, end cap, Free Standing Display Unit (FSDU), or gen-end (general end shelving) is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage. [1] It is often available for lease to a manufacturer in a retail environment.
A point-of-sale display (POS display) is a specialised form of sales promotion that is found near, on, or next to a checkout counter (the "point of sale"). They are intended to draw the customers' attention to products, which may be new products, or on special offer, and are also used to promote special events, e.g. seasonal or holiday-time sales.
A display stand is a free-standing physical fitting in a shop on which products are arranged. It is an advertising and merchandising tool that has a direct impact on product sales. [1] Artwork or statuary may also have a display stand to hold items securely for viewing.
A standee is an American term for a large self-standing display promoting a movie, product or event, or point-of-sale advertising, often in the form of a life-size cut-out figure. They are typically made of foam-board, and may range from large self-standing posters to elaborate three-dimensional display devices with moving parts and lights.
Before the emergence of bumper stickers, advertising took various forms, including horsefly nets, metal or cardboard bumper signs, and window shield decals. The advancement of fluorescent inks during World War II and the accessibility of pressure-sensitive and adhesive materials in the post-war period played a significant role in the ...
The Signaltron main departure board at Praha-Smíchov station, Czech Republic (2012), manufactured by Pragotron Schematic of a split-flap display in a digital clock display An animation of how a split-flap display works Flap departure board at Gare du Nord, Paris (2007) Section of a split-flap display board at Frankfurt (Main) Hauptbahnhof (2005) Enlarged inner workings of a split-flap clock
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