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A Lego theme is a product line of Lego construction toys produced by The Lego Group based on a central concept. Before 1978, Lego produced several construction sets with common themes, but they were not necessarily branded as part of a single series or theme.
Lego Ideas was first introduced as an offshoot of the Japanese company CUUSOO, produced as a collaboration between CUUSOO and The Lego Group. Titled LEGO CUUSOO, the site was labeled a beta site and remained so until the unveiling of Lego Ideas as a finished product. [3] In 2014, the platform moved to Chaordix. [4]
Lego Samsonite license agreement ends; Lego USA established in Brookfield, Connecticut. 1973: Lego USA moves to its present-day location in Enfield, Connecticut. All Lego products are placed under one logo, a red square with the word, Lego, in white bordered by black and yellow. Lego first sells toys to Hungary. Lego Portugal is established.
In 2017 Warner Bros, DC Entertainment, and The Lego Group released The Lego Batman Movie as a spin-off based on one of the lead characters of Lego's first animated movie. [31] Lego has since released another animated film based on one of its toy lines, Ninjago, entitled The Lego Ninjago Movie in 2017. [32] In the first half of 2017, Lego saw ...
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Lego Racers (stylized as LEGO Racers) was a Lego product line with the first wave of sets being released in 2001. [2] [3] The range was first introduced in 2001 named after the Lego Racers video game series with the first wave of sets being based on the Xalax segment of Lego Racers 2. The earlier sets were designed more as racing car toys than ...