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  2. New Balance - Wikipedia

    en.wikipedia.org/wiki/New_Balance

    The company later did business under the name New Balance Athletic Shoe Company. As New Balance slowly established itself as a niche business in the 1930s, baseball players and track and field athletes sought the company out for its specialty footwear. [6] In 1956, Hall sold the business to his daughter Eleanor and her husband Paul Kidd. [7]

  3. Hoka One One - Wikipedia

    en.wikipedia.org/wiki/Hoka_One_One

    Hoka One One Tennine. The company was founded in 2009 by Nicolas Mermoud and Jean-Luc Diard, former Salomon employees. They sought to design a shoe that allowed for faster downhill running, and created a model with an oversized outsole that had more cushion than other running shoes at the time. [2]

  4. Boa (clothing accessory) - Wikipedia

    en.wikipedia.org/wiki/Boa_(clothing_accessory)

    The feathers go through bleaching or dyeing processes and are glued and stitched into lengths called "ply". Sometimes more natural boas are produced. A lightweight chandelle boa might only weigh 65 grams (2.3 oz), whereas a 24 ply ostrich boa can weigh as much as 200 grams (7.1 oz). The more ply, the fluffier and thicker the boa.

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