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Beats Electronics. Beats Electronics LLC (also known as Beats by Dr. Dre, or simply Beats by Dre) is an American consumer audio products manufacturer headquartered in Culver City, California. [ 1 ][ 2 ] The company was founded in 2006 by music producer Dr. Dre and record company executive Jimmy Iovine. Since 2014, it has been an Apple subsidiary.
In 2006, Iovine and close friend, hip hop musician Dr. Dre, co-founded Beats Electronics. Two years later, the brand launched its first official set of headphones. [5] In late 2013, they began development for, and in 2014, launched Beats Music, which went on to become the framework for Apple Music. [6]
Years before they sell their Beats headphone company to Apple Inc. for US $3 billion (the largest acquisition in Apple's history), Dr. Dre and Jimmy Iovine's music careers begin on opposite coasts with nothing but a little ambition, many frustrating setbacks, and a few good breaks — allowing each to show the world their talent for producing hits.
Andre Romell Young (born February 18, 1965), known professionally as Dr. Dre, is an American record producer, rapper, record executive, and actor. He is the founder and CEO of Aftermath Entertainment and Beats Electronics, and co-founder of Death Row Records. Dre began his career as a member of the World Class Wreckin' Cru in 1984, and later ...
Monster established a partnership with rap mogul Dr. Dre and Interscope Records in 2007 to design and manufacture the Beats Electronics line of headphones called "Beats by Dr. Dre". [13] This led to a trend among headphone manufacturers to create celebrity-endorsed products.
In 2006, Dre and Iovine established Beats Electronics. Dre had been approached by his attorney to start a line of sneakers, and when he told Iovine about the idea, Iovine said: "You know speakers, not sneakers." 'Beats by Dr. Dre Studio Headphones' were introduced in January 2008 at the annual Consumer Electronics Show. "It took us two years to ...