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A Coca-Cola pinback button, "I picked Coke in the Pepsi Challenge." In his book Blink: The Power of Thinking Without Thinking (2005), author Malcolm Gladwell presents evidence that suggests Pepsi's success over Coca-Cola in the "Pepsi Challenge" is a result of the flawed nature of the "sip test" method. [6]
Edward Francis Boyd (June 27, 1914 – April 30, 2007) was an American business executive who was responsible for the marketing of products specifically to African Americans in an era when racial discrimination was rampant and blacks had either been ridiculed or systematically ignored in advertising. [1] His efforts for Pepsi-Cola pioneered the ...
Odyssey: Pepsi to Apple is an autobiography by John Sculley, former Apple CEO, and John A. Byrne in August 1987 [1], published by Harper & Row. In Odyssey, Sculley describes his time as CEO of PepsiCo and Apple during the late 1970s and early 80s. The epilogue of the book is dedicated to describing the Knowledge Navigator, a concept of Sculley's.
May 10, 2021 at 11:00 AM. KUALA LUMPUR, MALAYSIA - FEBRUARY 26TH, 2017. Both Coca-Cola and Pepsi can trace their origins back to the 1890s, and the two sodas seemed to be able to peacefully co ...
Blind taste test. Isolation booth for taste testing for an independent lab. Tasters will receive samples through the box at right. In marketing, a blind taste test is often used as a tool for companies to compare their brand to another brand. For example, the Pepsi Challenge [1] is a famous taste test that has been run by Pepsi since 1975.
Chalk it up as a Pepsi challenge for the digital age: how to overcome a viral-marketing campaign gone bad. PepsiCo (PEP), the world's second-largest soda maker, is coming under fire for an edgy ...
I mean the original challenge from the late 70's. You'd be minding your own business at the grocery store or mall when someone would snag you and set you in front of a table with two small cups on ...
Indra Nooyi. Indra Nooyi (née Krishnamurthy; born October 28, 1955) is an Indian-born American business executive who was the chairman and chief executive officer (CEO) of PepsiCo from 2006 to 2018. [3][4][5] Nooyi has consistently ranked among the world's 100 most powerful women. [6]