Search results
Results From The WOW.Com Content Network
Yale attitude change approach. In social psychology, the Yale attitude change approach (also known as the Yale attitude change model) is the study of the conditions under which people are most likely to change their attitudes in response to persuasive messages. This approach to persuasive communications was first studied by Carl Hovland and his ...
In linguistics, the conduit metaphor is a dominant class of figurative expressions used when discussing communication itself (metalanguage).It operates whenever people speak or write as if they "insert" their mental contents (feelings, meanings, thoughts, concepts, etc.) into "containers" (words, phrases, sentences, etc.) whose contents are then "extracted" by listeners and readers.
The critical communicative methodology is based on the direct participation of people whose reality is being studied throughout the whole research process, so that research becomes the result of the plurality of voices (Gómez et al., 2006; Flecha & Gomez 2004). In other words, the subject of research is directly included in the research itself ...
Communication accommodation theory (CAT) is a theory of communication, developed by Howard Giles, concerning " (1) the behavioral changes that people make to attune their communication to their partner, (2) the extent to which people perceive their partner as appropriately attuning to them". [1] This concept was later applied to the field of ...
Communication for social change. Communication for social change, referred to as communication for sustainable social change and development, involves the use of variety of communication techniques to address inefficient systems, processes, or modes of production within a specific location that has not incurred major technological advances.
Schramm's model of communication is an early and influential model of communication. It was first published by Wilbur Schramm in 1954 and includes innovations over previous models, such as the inclusion of a feedback loop and the discussion of the role of fields of experience. For Schramm, communication is about sharing information or having a ...
Frank Dance's helical model of communication was initially published in his 1967 book Human Communication Theory. [163] [164] [165] It is intended as a response to and an improvement over linear and circular models by stressing the dynamic nature of communication and how it changes the participants. Dance sees the fault of linear models as ...
SBCC by health practitioner SBCC on the Development-Entertainment spectrum.. Social and behavior change communication (SBCC), often also only "BCC" or "Communication for Development (C4D)" is an interactive process of any intervention with individuals, group or community (as integrated with an overall program) to develop communication strategies to promote positive behaviors which are ...