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Firestone soon saw the huge potential for marketing tires for automobiles, and the company was a pioneer in the mass production of tires. Harvey S. Firestone had a friendship with Henry Ford, and used this to become the original equipment supplier of Ford Motor Company automobiles, and was also active in the replacement market. [4]
Coker Tire is the leading source for Firestone Deluxe Champion tires, as well as B.F.Goodrich Silvertown tires. Many of the tires are exact OEM replacement tires for a wide range of vintage makes and models. Coker also sells modern radial tires, manufactured with whitewalls, redlines and other sidewall treatments, built for many applications.
According to Goodyear and EPA officials "the fuel-efficient line-haul tires deliver up to 4% improved truck fuel economy, and when used with other SmartWay-qualified components, each 18- wheel tractor and trailer used in long-haul can produce savings of up to 4,000 gallons per year, or more than $11,000 annually." [59]
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In 2022, American Tire Distributors sold their Canadian operations (National Tire Distributors) to Groupe Touchette. [15] In October 2024, ATD filed for Chapter 11 bankruptcy protection for the second time, listing assets and liabilities between $1 billion and $10 billion. The company plans to sell itself to new owners in efforts to eliminate debt.