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A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. [ 1 ] [ 2 ] A private-label brand is almost always offered exclusively by the firm that owns it.
It owns the Designer Shoe Warehouse (DSW) store chain, and operates over 500 stores in the United States and an e-commerce website. [ 2 ] The company also owns private-label footwear brands including Audrey Brooke, Kelly & Katie, Lulu Townsend, and Poppie Jones.
In 2006, Totes Isotoner buys ESNY, the casual footwear division of New York-based E.S. Originals Inc., whose particular product focus is fashion flip-flops and canvas shoes. [72] MidOcean Partners, a New York based private equity firm targeting investments in the middle market, acquires Totes Isotoner in January 2007 in a $288 million deal. [73]
Rack Room Shoes is an American footwear retailer headquartered in ... The company owns private label footwear brands including: Bjorndal, Bluefin, Cupcake Couture ...
[3] [4] Nearby, the Abington Shoe Company was founded in 1933 in South Boston. Swartz bought half-interest in the company in 1952, and he and his sons eventually acquired the remaining shares. [5] Through the 1960s the company specialized in making private-label boots and shoes for other brands.
Universal Thread, denim-based women's clothing [3]; Wild Fable, women's clothing brand targeting gen-Z [4]; Prologue, a line of sophisticated female clothing [5]; Auden, an intimates and lingerie exclusive brand [6]